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Veuillez réessayer.","\u003Cp>\u003Cimg decoding=\"async\" class=\"size-full wp-image-1379 aligncenter\" src=\"https:\u002F\u002Fbo.spin-agency.yoursp.in\u002Fwp-content\u002Fuploads\u002F2026\u002F11\u002F404-1.svg\" alt=\"\" \u002F>\u003C\u002Fp>\n\u003Ch2 style=\"text-align: center;\">Cette page s’est égarée en chemin.\u003C\u002Fh2>\n\u003Cp>Ou alors c’est vous… Mais comme on dit « something went wrong » ! 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Destiné aussi bien au grand public qu’aux décideurs politiques et aux journalistes, il a offert une expérience fluide favorisant un temps de consultation particulièrement long. \u003Cstrong>La plateforme a bénéficié d’une portée internationale soutenue, enregistrant des pics de fréquentation stratégiques lors des grands événements de la campagne.\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":280,"text":281},"LE CLIP","\u003Cp>\u003Cspan data-sheets-root=\"1\">Véritable moteur de la campagne, le morceau contributif et le clip officiel « Objectif Zéro Palu » ont fédéré 6 artistes majeurs engagés (Oxmo Puccino, Fatoumata Diawara, Nix, Jvst Lvss, Amira Abed et Guimba Kouyaté). Le clip mêle esthétique soignée, séquences de danse, images de terrain en Afrique et contributions de personnalités et d’anonymes, reflétant l’identité visuelle forte de la campagne. \u003Cstrong>Cette vidéo a servi de support d’engagement massif tout au long de la période estivale et des Jeux Olympiques.\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":283,"text":284},"LE SOCIAL MEDIA","\u003Cp>\u003Cspan data-sheets-root=\"1\">L’écosystème social media s’est articulé autour de plusieurs plateformes afin de mobiliser le grand public et d’encourager la diffusion du geste emblématique de la campagne. La stratégie d’animation a permis d’accroître significativement la visibilité et d’engager une communauté active sur Instagram et Facebook autour des temps forts de la mobilisation. \u003Cstrong>L’utilisation de vidéos courtes, de relais d’événements et de prises de parole de personnalités engagées a suscité de nombreuses interactions positives, notamment auprès d’audiences jeunes et réceptives.\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":286,"text":287},"ADS ET MEDIA","\u003Cp>\u003Cspan data-sheets-root=\"1\">\u003Cstrong>Le volet média s’est appuyé sur une stratégie mixte combinant Meta, YouTube et BRUT.\u003C\u002Fstrong> Les campagnes Meta (mêlant boosts et dark posts) ont permis d’accroître considérablement la visibilité du concours photo et des vidéos d’interpellation auprès des cibles clés. Sur YouTube, la sponsorisation du clip officiel a assuré un très fort engagement avec un taux de rétention élevé du public. 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triple ambition : \u003Cstrong>incarner le nouveau territoire de marque, rajeunir l’audience et offrir une expérience d’achat aussi authentique qu’engagée.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\u003Ca class=\"btn\" href=\"https:\u002F\u002Fwww.cattier-paris.com\u002F\" target=\"_blank\" rel=\"noopener\">Voir le site\u003C\u002Fa>\u003C\u002Fp>\n",[735,738],{"title":736,"text":737},"Enjeu","\u003Cp>\u003Cstrong>Accompagner le nouveau positionnement de marque de Cattier\u003C\u002Fstrong> imposait d’aligner l’histoire et l’expertise de la marque avec les exigences business et techniques d’un site marchand.\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Comment imposer Cattier comme une marque de beauté \u003Cstrong>désirable et engagée\u003C\u002Fstrong> ?\u003C\u002Fli>\n\u003Cli>Comment la décliner en parcours d’achat aux \u003Cstrong>standards de l’e-commerce\u003C\u002Fstrong> ?\u003C\u002Fli>\n\u003Cli>Comment faire de ce nouveau site \u003Cstrong>un véritable levier de croissance\u003C\u002Fstrong> ?\u003C\u002Fli>\n\u003C\u002Ful>\n",{"title":739,"text":740},"Réponse","\u003Cp>\u003Cspan data-sheets-root=\"1\">\u003Cstrong>« Raconter une histoire, transmettre une vision et créer de l’émotion. »\u003C\u002Fstrong> : C’est autour de cette ambition que s’est structuré le projet.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cspan data-sheets-root=\"1\">\u003Cstrong>Cadrage et gouvernance itératifs\u003C\u002Fstrong> pour aligner les enjeux stratégiques et adresser l’ensemble des besoins métiers.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan data-sheets-root=\"1\">\u003Cstrong>Réflexion autour de l’expérience utilisateur\u003C\u002Fstrong> pour garantir une navigation fluide, propice à l’engagement et à la conversion, en lien avec le positionnement Cattier.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan data-sheets-root=\"1\">\u003Cstrong>Création d’une charte graphique digitale\u003C\u002Fstrong> sur-mesure pour sanctuariser l’univers de marque.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan data-sheets-root=\"1\">\u003Cstrong>Intégration sur la plateforme e-commerce Shopify\u003C\u002Fstrong> pour allier autonomie de gestion quotidienne et connexion simplifiée aux outils métiers.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan data-sheets-root=\"1\">\u003Cstrong>Déploiement d’une stratégie SEO\u003C\u002Fstrong> ciblée et suivi analytique pour piloter la plateforme.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n",{"list_content":742},[743,744],{"title":736,"text":737},{"title":739,"text":740},[746,763,782,795,807,825,838,851,863,875,893],{"image":747,"management_image":318},{"ID":748,"id":748,"title":749,"filename":750,"filesize":751,"url":752,"link":753,"alt":88,"author":240,"description":88,"caption":88,"name":754,"status":185,"uploaded_to":707,"date":755,"modified":755,"menu_order":186,"mime_type":188,"type":189,"subtype":190,"icon":191,"width":308,"height":756,"sizes":757},703,"Spin_Cattier_UC-01","spin_cattier_uc-01.png",3125084,"https:\u002F\u002Fbo.spin-agency.yoursp.in\u002Fwp-content\u002Fuploads\u002F2026\u002F07\u002Fspin_cattier_uc-01.png","\u002Fprojet\u002Fcattier\u002Fspin_cattier_uc-01","spin_cattier_uc-01","2026-09-11 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L’objectif principal est de\u003Cstrong> lever les tabous autour des règles abondantes\u003C\u002Fstrong> — un symptôme qui touche près de deux femmes sur trois — à travers un média décomplexé, pédagogique et bienveillant capable d’informer et de rediriger les femmes vers des solutions adaptées.\u003C\u002Fspan>\u003C\u002Fp>\n",[1403,1405,1408,1411],{"title":274,"text":1404},"\u003Cul>\n\u003Cli>\u003Cstrong>Cadrage stratégique et conformité santé\u003C\u002Fstrong> : analyse du parcours patiente et modélisation d’un écosystème d’information sécurisé, répondant aux exigences réglementaires strictes du secteur pharmaceutique.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Social branding et territoires d’expression\u003C\u002Fstrong> : déclinaison visuelle et éditoriale transversale adaptée aux codes natifs des plateformes pour transformer un sujet complexe en contenus pédagogiques, engagés et décomplexés.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Amplification et synergie des leviers\u003C\u002Fstrong> : orchestration d’un dispositif 360° articulant production de contenus, plan d’influence mixte (caution scientifique et notoriété) et leviers d’acquisition pour maximiser la portée et l’engagement..\u003C\u002Fli>\n\u003C\u002Ful>\n",{"title":1406,"text":1407},"SITE ","\u003Cp>Nous avons \u003Cstrong>conçu et développé le site internet de la marque en l’imaginant comme un véritable média d’information\u003C\u002Fstrong>. Le site intègre un outil interactif basé sur le score de Higham pour permettre aux utilisateurs d’évaluer leur flux menstruel, ainsi qu’un corpus d’articles (conseils, FAQ, glossaire et témoignages) rédigés sur-mesure pour capter l’audience sur les moteurs de recherche.\u003C\u002Fp>\n",{"title":1409,"text":1410},"SOCIAL MEDIA","\u003Cp>\u003Cspan data-sheets-root=\"1\">À partir de la charte de marque existante, \u003Cstrong>nous avons décliné et adapté la direction artistique aux codes spécifiques des réseaux sociaux\u003C\u002Fstrong> pour créer des visuels percutants, modernes et engageants. En complément de la production quotidienne des assets (carrousels, réels, vidéos), \u003Cstrong>nous assurons l’animation globale ainsi qu’une modération rigoureuse\u003C\u002Fstrong> et bienveillante pour garantir la conformité avec les exigences réglementaires du secteur de la santé.\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":1412,"text":1413},"INFLUENCE","\u003Cp>\u003Cspan data-sheets-root=\"1\">Pour maximiser la portée de la campagne tout au long de l’année, nous avons \u003Cstrong>structuré et piloté une importante stratégie de partenariats d’influence\u003C\u002Fstrong>. Ce dispositif s’appuie sur une complémentarité de profils engagés et reconnus :\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cspan data-sheets-root=\"1\">\u003Cstrong>Le relais médical et scientifique\u003C\u002Fstrong> : avec des professionnelles et expertes de santé comme Mon Gynéco pour apporter réassurance et caution médicale.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan data-sheets-root=\"1\">\u003Cstrong>Le relais notoriété et grand public\u003C\u002Fstrong> : avec des personnalités et créateurs de contenus phares (tels que Hugo Décrypte, Marion Séclin, Laura Domenge, Anna Toumazoff, Marine Baousson, Eva Cyclée, Anaïs Henouil, Noa Jayet, Edwige Wicul, Aurane Krée, Morgane Lefèvre, Capucine Coudrier, Mathilde Elind ou encore Line flow rouge) pour normaliser le sujet et susciter de l’engagement.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n",{"list_content":1415},[1416,1417,1418,1419],{"title":274,"text":1404},{"title":1406,"text":1407},{"title":1409,"text":1410},{"title":1412,"text":1413},[1421,1424,1427],{"figure":1422,"mention":1423},"5M","vues cumulées sur les premiers partenariats influence",{"figure":1425,"mention":1426},"2min 09s","temps moyen par visiteur sur le site ",{"figure":1428,"mention":1429},"2,7M","personnes touchées sur Instagram en 6 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13:31:10",{"thumbnail":1848,"thumbnail-width":196,"thumbnail-height":196,"medium":1849,"medium-width":198,"medium-height":510,"medium_large":1842,"medium_large-width":1268,"medium_large-height":1269,"large":1842,"large-width":1268,"large-height":1269,"1536x1536":1842,"1536x1536-width":1268,"1536x1536-height":1269,"2048x2048":1842,"2048x2048-width":1268,"2048x2048-height":1269},"https:\u002F\u002Fbo.spin-agency.yoursp.in\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fspin_branding_symboles_v1aa_site_cover_point_jaune-150x150.png","https:\u002F\u002Fbo.spin-agency.yoursp.in\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fspin_branding_symboles_v1aa_site_cover_point_jaune-300x207.png",{"title":88,"list_key_figure":258},"\u002Fprojet\u002Ffondation-bettencourt-schueller",{"ID":1708,"post_author":240,"post_date":1853,"post_date_gmt":1854,"post_content":88,"post_title":73,"post_excerpt":88,"post_status":243,"comment_status":244,"ping_status":244,"post_password":88,"post_name":72,"to_ping":88,"pinged":88,"post_modified":1855,"post_modified_gmt":1856,"post_content_filtered":88,"post_parent":186,"guid":1857,"menu_order":186,"post_type":45,"post_mime_type":88,"comment_count":248,"filter":249,"featured_image":1858,"categorie_projet":1861,"acf":1866,"link":2063},"2026-06-22 16:32:13","2026-06-22 14:32:13","2026-11-04 12:54:05","2026-11-04 11:54:05","\u002F?post_type=projet&p=242",{"id":1859,"url":1860,"alt":88,"description":88},1168,"https:\u002F\u002Fbo.spin-agency.yoursp.in\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fheader-1.png",[1862,1863,1864,1865],{"id":556,"name":557,"slug":558,"acf":258},{"id":267,"name":268,"slug":269,"acf":258},{"id":1658,"name":1659,"slug":1660,"acf":258},{"id":958,"name":959,"slug":960,"acf":258},{"text":1867,"list_content":1868,"accordeon":1874,"list_image":1878,"image_hover":2045,"title":2047,"list_key_figure":2048,"containerkeyfigure":2058},"\u003Cp>\u003Cspan data-sheets-root=\"1\">Novelas +, une chaîne du groupe Canal+ international, leader sur le marché africain dans la diffusion de télénovelas. Afin de consolider cette position et de développer sa notoriété sur de nouveaux territoires – notamment en France et en Outre-mer – la chaîne souhaitait initier une dynamique plus forte sur le digital. \u003C\u002Fspan>\u003Cspan data-sheets-root=\"1\">C’est dans ce contexte que Spin a été sollicitée pour la stratégie social media, l’animation quotidienne (Facebook, Instagram, TikTok), les social media ads ainsi que les activations des pré-lancements de programmes.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan data-sheets-root=\"1\">\u003Cstrong>Nous les accompagnons depuis 2017, une collaboration qui s’est étendue au fur et à mesure à des projets plus larges comme la refonte du site internet de la chaine et l’accompagnement stratégique en amont des lancements des séries. \u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Ca class=\"btn\" href=\"https:\u002F\u002Fwww.tiktok.com\u002F@novelasplusofficiel\" target=\"_self\">Voir le compte tiktok\u003C\u002Fa>\u003C\u002Fp>\n",[1869,1872],{"title":1870,"text":1871},"L’enjeu","\u003Cp>\u003Cspan data-sheets-root=\"1\">Le défi est multiple. Élargir l’audience, toucher des publics plus jeunes, notamment avec la création plus récente du compte TikTok. La chaîne devait armer son positionnement émotionnel à travers une communication engageante et cohérente sur l’ensemble de ses points de contact digitaux.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>L’enjeu résidait aussi dans la capacité à créer de l’attachement autour des contenus, en capitalisant sur l’intensité émotionnelle propre aux télénovelas et les figures emblématiques des séries.\u003C\u002Fp>\n\u003Cp>Enfin, la refonte du site internet représentait une opportunité de moderniser l’image de la chaîne, de l’aligner sur les standards du groupe Canal+, tout en rendant l’offre éditoriale plus claire et plus attractive.\u003C\u002Fp>\n",{"title":274,"text":1873},"\u003Cp>\u003Cstrong>Social Media & Contenus\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Nouvelle stratégie Facebook dès 2018, élargie à Instagram, puis TikTok en 2023.\u003C\u002Fli>\n\u003Cli>Ligne éditoriale émotionnelle et visuelle centrée sur les personnages et acteurs.\u003C\u002Fli>\n\u003Cli>Community management quotidien des 3 plateformes avec contenus adaptés par canal.\u003C\u002Fli>\n\u003Cli>Campagnes Social Ads & jeux concours pour appuyer les temps forts.\u003C\u002Fli>\n\u003Cli>Partenariats influenceurs, notamment sur TikTok pour les\u003Cbr \u002F>\nséries turques.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cstrong>Lancements de séries\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Création de concepts éditoriaux et de contenus vidéos (motion design, montages).\u003C\u002Fli>\n\u003Cli>Déploiement sur tous les canaux digitaux.\u003C\u002Fli>\n\u003Cli>Production et intégration de kits IAB pour les régies.\u003C\u002Fli>\n\u003Cli>Planification, diffusion et suivi des campagnes média (YouTube, 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