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Veuillez réessayer.","\u003Cp>\u003Cimg decoding=\"async\" class=\"size-full wp-image-1379 aligncenter\" src=\"https:\u002F\u002Fbo.spin-agency.yoursp.in\u002Fwp-content\u002Fuploads\u002F2026\u002F11\u002F404-1.svg\" alt=\"\" \u002F>\u003C\u002Fp>\n\u003Ch2 style=\"text-align: center;\">Cette page s’est égarée en chemin.\u003C\u002Fh2>\n\u003Cp>Ou alors c’est vous… Mais comme on dit « something went wrong » ! Le lien que vous avez suivi n’existe plus, ou la page a changé d’adresse.\u003Cbr \u002F>\nReprenons depuis un endroit que nous connaissons bien.\u003Cbr \u002F>\n\u003Ci>There is no place like \u003Cu>home\u003C\u002Fu>\u003C\u002Fi>\u003C\u002Fp>\n\u003Cdiv style=\"display: flex; flex-wrap: wrap; gap: 15px; text-align: center;\">\u003Ca style=\"display: inline-block; padding: 15px 30px; border-radius: 900px; background: #0052ff; color: #fff; text-decoration: none; text-transform: uppercase; font-weight: 600;\" href=\"\u002F\">retour à l’accueil\u003C\u002Fa>\u003Cbr \u002F>\n\u003Ca style=\"display: inline-block; padding: 15px 30px; border-radius: 900px; border: 1px solid #000; color: #000; text-decoration: none; text-transform: uppercase; font-weight: 600;\" href=\"\u002Fprojets\">voir nos 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candidature a bien été envoyée, nous reviendrons vers vous rapidement.",{"email":212,"label":213,"helper_text":214,"placeholder":215,"button":216,"message_success":217,"message_error":218},"contact@spin-agency.com","Inscrivez-vous à notre newsletter trimestrielle, pour recevoir plus d'infos sur nos projets","Exemple : nom@domaine.fr","Renseignez votre email","S'inscrire","Votre inscription a bien été validé, merci !","Une erreur est survenue, merci de réessayer",{"project_next":220,"project_previous":221},"Projet suivant","Projet précédent",{"filter_name_default":223},"Tous les 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3 associations Les amis du Fonds Mondial Europe, Les Elus contre le Paludisme et Esprit d’Ebène, ont choisi Spin Interactive pour déployer une campagne d’envergure et créer un mouvement engagé.\u003C\u002Fp>\n",[257,260,263,266,269],{"title":258,"text":259},"MÉTHODOLOGIE","\u003Cul>\n\u003Cli>\u003Cstrong>Analyse des cibles : \u003C\u002Fstrong>\u003Cspan data-sheets-root=\"1\">focus sur la France et l’Afrique pour\u003Cbr \u002F>\nadapter le concept digital.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan data-sheets-root=\"1\">\u003Cstrong>Concept engagé :\u003C\u002Fstrong> création de la «Team Zéro Palu», incitant chacun à se mobiliser via des actions simples (vidéos, gestuelle, participation ou partage d’un clip, expo photo…).\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan data-sheets-root=\"1\">\u003Cstrong>Déploiement multicanal :\u003C\u002Fstrong> site internet, réseaux sociaux, Social Media Ads et campagne avec BRUT\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n",{"title":261,"text":262},"LE SITE","\u003Cp>\u003Cspan data-sheets-root=\"1\">Pensé comme la « boîte à outils » centrale du dispositif, le site internet a été conçu pour rassembler l’ensemble des ressources de la campagne (manifeste, kit pour les réseaux sociaux, espace presse et annuaire des membres engagés). Destiné aussi bien au grand public qu’aux décideurs politiques et aux journalistes, il a offert une expérience fluide favorisant un temps de consultation particulièrement long. \u003Cstrong>La plateforme a bénéficié d’une portée internationale soutenue, enregistrant des pics de fréquentation stratégiques lors des grands événements de la campagne.\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":264,"text":265},"LE CLIP","\u003Cp>\u003Cspan data-sheets-root=\"1\">Véritable moteur de la campagne, le morceau contributif et le clip officiel « Objectif Zéro Palu » ont fédéré 6 artistes majeurs engagés (Oxmo Puccino, Fatoumata Diawara, Nix, Jvst Lvss, Amira Abed et Guimba Kouyaté). Le clip mêle esthétique soignée, séquences de danse, images de terrain en Afrique et contributions de personnalités et d’anonymes, reflétant l’identité visuelle forte de la campagne. \u003Cstrong>Cette vidéo a servi de support d’engagement massif tout au long de la période estivale et des Jeux Olympiques.\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":267,"text":268},"LE SOCIAL MEDIA","\u003Cp>\u003Cspan data-sheets-root=\"1\">L’écosystème social media s’est articulé autour de plusieurs plateformes afin de mobiliser le grand public et d’encourager la diffusion du geste emblématique de la campagne. La stratégie d’animation a permis d’accroître significativement la visibilité et d’engager une communauté active sur Instagram et Facebook autour des temps forts de la mobilisation. \u003Cstrong>L’utilisation de vidéos courtes, de relais d’événements et de prises de parole de personnalités engagées a suscité de nombreuses interactions positives, notamment auprès d’audiences jeunes et réceptives.\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":270,"text":271},"ADS ET MEDIA","\u003Cp>\u003Cspan data-sheets-root=\"1\">\u003Cstrong>Le volet média s’est appuyé sur une stratégie mixte combinant Meta, YouTube et BRUT.\u003C\u002Fstrong> Les campagnes Meta (mêlant boosts et dark posts) ont permis d’accroître considérablement la visibilité du concours photo et des vidéos d’interpellation auprès des cibles clés. Sur YouTube, la sponsorisation du clip officiel a assuré un très fort engagement avec un taux de rétention élevé du public. Enfin, l’amplification programmatique opérée avec Brut. 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