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Artistique","direction-artistique",{"id":463,"name":464,"slug":465,"acf":230},{"id":467,"name":468,"slug":469,"acf":230},{"id":101,"name":471,"slug":472,"acf":230},{"ID":665,"post_author":235,"post_date":666,"post_date_gmt":667,"post_content":88,"post_title":52,"post_excerpt":88,"post_status":238,"comment_status":239,"ping_status":239,"post_password":88,"post_name":51,"to_ping":88,"pinged":88,"post_modified":668,"post_modified_gmt":669,"post_content_filtered":88,"post_parent":186,"guid":670,"menu_order":186,"post_type":45,"post_mime_type":88,"comment_count":243,"filter":244,"featured_image":671,"acf":674,"link":887,"categorie_projet":888},229,"2026-10-25 12:32:13","2026-10-25 11:32:13","2026-11-04 16:19:54","2026-11-04 15:19:54","\u002F?post_type=projet&p=229",{"id":672,"url":673,"alt":88,"description":88},1146,"https:\u002F\u002Fbo.spin-agency.yoursp.in\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002F0c4e13eda803833d99454add398837d5463809d5.webp",{"text":675,"list_content":676,"accordeon":683,"list_image":687,"image_hover":854,"title":88,"list_key_figure":876,"containerkeyfigure":883},"\u003Cp>\u003Cstrong>Une refonte e-commerce au service du nouveau positionnement de marque.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Le repositionnement stratégique de Cattier, pionnier de la cosmétique bio en France, s’est accompagné d’une refonte globale de sa boutique en ligne pour répondre à une triple ambition : \u003Cstrong>incarner le nouveau territoire de marque, rajeunir l’audience et offrir une expérience d’achat aussi authentique qu’engagée.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\u003Ca class=\"btn\" href=\"https:\u002F\u002Fwww.cattier-paris.com\u002F\" target=\"_blank\" rel=\"noopener\">Voir le site\u003C\u002Fa>\u003C\u002Fp>\n",[677,680],{"title":678,"text":679},"Enjeu","\u003Cp>\u003Cstrong>Accompagner le nouveau positionnement de marque de Cattier\u003C\u002Fstrong> imposait d’aligner l’histoire et l’expertise de la marque avec les exigences business et techniques d’un site marchand.\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Comment imposer Cattier comme une marque de beauté \u003Cstrong>désirable et engagée\u003C\u002Fstrong> ?\u003C\u002Fli>\n\u003Cli>Comment la décliner en parcours d’achat aux \u003Cstrong>standards de l’e-commerce\u003C\u002Fstrong> ?\u003C\u002Fli>\n\u003Cli>Comment faire de ce nouveau site \u003Cstrong>un véritable levier de croissance\u003C\u002Fstrong> ?\u003C\u002Fli>\n\u003C\u002Ful>\n",{"title":681,"text":682},"Réponse","\u003Cp>\u003Cspan data-sheets-root=\"1\">\u003Cstrong>« Raconter une histoire, transmettre une vision et créer de l’émotion. »\u003C\u002Fstrong> : C’est autour de cette ambition que s’est structuré le projet.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cspan data-sheets-root=\"1\">\u003Cstrong>Cadrage et gouvernance itératifs\u003C\u002Fstrong> pour aligner les enjeux stratégiques et adresser l’ensemble des besoins métiers.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan data-sheets-root=\"1\">\u003Cstrong>Réflexion autour de l’expérience utilisateur\u003C\u002Fstrong> pour garantir une navigation fluide, propice à l’engagement et à la conversion, en lien avec le positionnement Cattier.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan data-sheets-root=\"1\">\u003Cstrong>Création d’une charte graphique digitale\u003C\u002Fstrong> sur-mesure pour sanctuariser l’univers de marque.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan data-sheets-root=\"1\">\u003Cstrong>Intégration sur la plateforme e-commerce Shopify\u003C\u002Fstrong> pour allier autonomie de gestion quotidienne et connexion simplifiée aux outils métiers.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan data-sheets-root=\"1\">\u003Cstrong>Déploiement d’une stratégie SEO\u003C\u002Fstrong> ciblée et suivi analytique pour piloter la plateforme.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n",{"list_content":684},[685,686],{"title":678,"text":679},{"title":681,"text":682},[688,707,726,738,750,768,781,794,806,818,835],{"image":689,"management_image":300},{"ID":690,"id":690,"title":691,"filename":692,"filesize":693,"url":694,"link":695,"alt":88,"author":696,"description":88,"caption":88,"name":697,"status":185,"uploaded_to":665,"date":698,"modified":698,"menu_order":186,"mime_type":188,"type":189,"subtype":190,"icon":191,"width":290,"height":699,"sizes":700},703,"Spin_Cattier_UC-01","spin_cattier_uc-01.png",3125084,"https:\u002F\u002Fbo.spin-agency.yoursp.in\u002Fwp-content\u002Fuploads\u002F2026\u002F07\u002Fspin_cattier_uc-01.png","\u002Fprojet\u002Fcattier\u002Fspin_cattier_uc-01","4","spin_cattier_uc-01","2026-09-11 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data-sheets-root=\"1\">Organiser un stage d’entraînement ou une tournée d’équipe ressemble souvent à un défi logistique. 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12:26:07",{"thumbnail":1664,"thumbnail-width":196,"thumbnail-height":196,"medium":1665,"medium-width":198,"medium-height":265,"medium_large":1666,"medium_large-width":201,"medium_large-height":767,"large":1667,"large-width":204,"large-height":871,"1536x1536":1668,"1536x1536-width":207,"1536x1536-height":873,"2048x2048":1669,"2048x2048-width":561,"2048x2048-height":1067},"https:\u002F\u002Fbo.spin-agency.yoursp.in\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fspin_branding_symboles_v1aa_site_cover_n_bleu-150x150.png","https:\u002F\u002Fbo.spin-agency.yoursp.in\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fspin_branding_symboles_v1aa_site_cover_n_bleu-300x207.png","https:\u002F\u002Fbo.spin-agency.yoursp.in\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fspin_branding_symboles_v1aa_site_cover_n_bleu-768x530.png","https:\u002F\u002Fbo.spin-agency.yoursp.in\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fspin_branding_symboles_v1aa_site_cover_n_bleu-1024x707.png","https:\u002F\u002Fbo.spin-agency.yoursp.in\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fspin_branding_symboles_v1aa_site_cover_n_bleu-1536x1060.png","https:\u002F\u002Fbo.spin-agency.yoursp.in\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fspin_branding_symboles_v1aa_site_cover_n_bleu-2048x1414.png","\u003Cp>\u003Cspan 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L’objectif principal était de \u003Cstrong>traduire l’identité visuelle de son site web sur ses différents supports digitaux et imprimés\u003C\u002Fstrong> — des réseaux sociaux aux présentations d’affaires — tout en fournissant aux équipes internes des outils simples, autonomes et immédiatement opérationnels.\u003C\u002Fspan>\u003C\u002Fp>\n",[1672,1674,1677,1680,1683],{"title":269,"text":1673},"\u003Cp>\u003Cspan data-sheets-root=\"1\">\u003Cstrong>Harmoniser l’image de marque de Viaposte sur tous ses points de contact digitaux et print\u003C\u002Fstrong> (réseaux sociaux, e-mailing, présentations d’affaires). L’enjeu central résidait dans la conception d’outils et de gabarits à la fois percutants visuellement et immédiatement utilisables par les équipes internes en toute autonomie.\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":1675,"text":1676},"MÉTHODOLOGIE","\u003Cul>\n\u003Cli>\u003Cspan data-sheets-root=\"1\">Analyse et déclinaison de charte : Traduction visuelle et éditoriale de l’identité du site web vers les réseaux sociaux et la bureautique d’entreprise.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan data-sheets-root=\"1\">Production et industrialisation : Conception de masques et de gabarits structurés sur des outils universels et accessibles (Canva, PowerPoint, Word, Brevo).\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan data-sheets-root=\"1\">Transfert de compétences et autonomie : Conception de guides pas-à-pas détaillés pour assurer une prise en main rapide et préserver la cohérence de marque dans le temps.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n",{"title":1678,"text":1679},"CHARTE SOME ET LINKEDIN","\u003Cp>\u003Cspan data-sheets-root=\"1\">Nous avons \u003Cstrong>structuré la prise de parole sur LinkedIn autour de 6 piliers éditoriaux clés\u003C\u002Fstrong> (Environnement, Engagement Social, Carrière, Clients, Savoir-faire, Vie de l’entreprise), chacun associé à une palette chromatique et un pictogramme sur-mesure. Nous avons ensuite conçu et intégré sur Canva une gamme complète de 9 templates (posts textes, citations, chiffres clés, patchworks photos), incluant des déclinaisons animées (GIFs). L’ensemble est accompagné d’un guide d’utilisation pas-à-pas pour former les équipes et garantir une parfaite autonomie au quotidien.\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":1681,"text":1682},"NEWSLETTERS","\u003Cp>\u003Cspan data-sheets-root=\"1\">Afin d’\u003Cstrong>optimiser l’impact des communications directes, nous avons entièrement repensé le design et la structure des gabarits d’e-mailing internes et externes.\u003C\u002Fstrong> Ce travail sur la hiérarchie de l’information et le confort de lecture permet de valoriser les actualités de la marque et de renforcer l’engagement des collaborateurs comme des clients.\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":1684,"text":1685},"SUPPORTS ET PRÉSENTATIONS","\u003Cp>\u003Cspan data-sheets-root=\"1\">Pour \u003Cstrong>uniformiser l’image de Viaposte sur tous ses points de contact professionnels\u003C\u002Fstrong>, nous avons décliné la nouvelle direction artistique sur un ensemble d’outils d’entreprise. 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fédérale formée et guidée par une charte digitale complète",{"figure":696,"mention":2358},"plateformes couvertes (Instagram, Facebook, X et LinkedIn) ",{"title":88,"list_key_figure":2360},[2361,2362,2363,2364],{"figure":2350,"mention":2351},{"figure":696,"mention":2353},{"figure":2355,"mention":2356},{"figure":696,"mention":2358},"\u002Fprojet\u002Ffftt",[2367,2368,2369],{"id":459,"name":460,"slug":461,"acf":230},{"id":96,"name":659,"slug":660,"acf":230},{"id":1639,"name":1640,"slug":1641,"acf":230},{"ID":1904,"post_author":696,"post_date":2371,"post_date_gmt":2372,"post_content":88,"post_title":73,"post_excerpt":88,"post_status":238,"comment_status":239,"ping_status":239,"post_password":88,"post_name":72,"to_ping":88,"pinged":88,"post_modified":2373,"post_modified_gmt":2374,"post_content_filtered":88,"post_parent":186,"guid":2375,"menu_order":186,"post_type":45,"post_mime_type":88,"comment_count":243,"filter":244,"featured_image":2376,"acf":2379,"link":2566,"categorie_projet":2567},"2026-06-22 16:32:13","2026-06-22 14:32:13","2026-11-04 12:54:05","2026-11-04 11:54:05","\u002F?post_type=projet&p=242",{"id":2377,"url":2378,"alt":88,"description":88},1168,"https:\u002F\u002Fbo.spin-agency.yoursp.in\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fheader-1.png",{"text":2380,"list_content":2381,"accordeon":2387,"list_image":2391,"image_hover":2548,"title":2550,"list_key_figure":2551,"containerkeyfigure":2561},"\u003Cp>\u003Cspan data-sheets-root=\"1\">Novelas +, une chaîne du groupe Canal+ international, leader sur le marché africain dans la diffusion de télénovelas. Afin de consolider cette position et de développer sa notoriété sur de nouveaux territoires – notamment en France et en Outre-mer – la chaîne souhaitait initier une dynamique plus forte sur le digital. \u003C\u002Fspan>\u003Cspan data-sheets-root=\"1\">C’est dans ce contexte que Spin a été sollicitée pour la stratégie social media, l’animation quotidienne (Facebook, Instagram, TikTok), les social media ads ainsi que les activations des pré-lancements de programmes.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan data-sheets-root=\"1\">\u003Cstrong>Nous les accompagnons depuis 2017, une collaboration qui s’est étendue au fur et à mesure à des projets plus larges comme la refonte du site internet de la chaine et l’accompagnement stratégique en amont des lancements des séries. \u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Ca class=\"btn\" href=\"https:\u002F\u002Fwww.tiktok.com\u002F@novelasplusofficiel\" target=\"_self\">Voir le compte tiktok\u003C\u002Fa>\u003C\u002Fp>\n",[2382,2385],{"title":2383,"text":2384},"L’enjeu","\u003Cp>\u003Cspan data-sheets-root=\"1\">Le défi est multiple. Élargir l’audience, toucher des publics plus jeunes, notamment avec la création plus récente du compte TikTok. La chaîne devait armer son positionnement émotionnel à travers une communication engageante et cohérente sur l’ensemble de ses points de contact digitaux.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>L’enjeu résidait aussi dans la capacité à créer de l’attachement autour des contenus, en capitalisant sur l’intensité émotionnelle propre aux télénovelas et les figures emblématiques des séries.\u003C\u002Fp>\n\u003Cp>Enfin, la refonte du site internet représentait une opportunité de moderniser l’image de la chaîne, de l’aligner sur les standards du groupe Canal+, tout en rendant l’offre éditoriale plus claire et plus attractive.\u003C\u002Fp>\n",{"title":1675,"text":2386},"\u003Cp>\u003Cstrong>Social Media & Contenus\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Nouvelle stratégie Facebook dès 2018, élargie à Instagram, puis TikTok en 2023.\u003C\u002Fli>\n\u003Cli>Ligne éditoriale émotionnelle et visuelle centrée sur les personnages et acteurs.\u003C\u002Fli>\n\u003Cli>Community management quotidien des 3 plateformes avec contenus adaptés par canal.\u003C\u002Fli>\n\u003Cli>Campagnes Social Ads & jeux concours pour appuyer les temps forts.\u003C\u002Fli>\n\u003Cli>Partenariats influenceurs, notamment sur TikTok pour les\u003Cbr \u002F>\nséries turques.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cstrong>Lancements de séries\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Création de concepts éditoriaux et de contenus vidéos (motion design, montages).\u003C\u002Fli>\n\u003Cli>Déploiement sur tous les canaux digitaux.\u003C\u002Fli>\n\u003Cli>Production et intégration de kits IAB pour les régies.\u003C\u002Fli>\n\u003Cli>Planification, diffusion et suivi des campagnes média (YouTube, réseaux).\u003C\u002Fli>\n\u003C\u002Ful>\n",{"list_content":2388},[2389,2390],{"title":2383,"text":2384},{"title":1675,"text":2386},[2392,2411,2432,2450,2471,2488,2510,2531],{"image":2393,"management_image":300},{"ID":1548,"id":1548,"title":2394,"filename":2395,"filesize":2396,"url":2397,"link":2398,"alt":88,"author":235,"description":88,"caption":88,"name":2399,"status":185,"uploaded_to":1904,"date":2400,"modified":2401,"menu_order":186,"mime_type":188,"type":189,"subtype":190,"icon":191,"width":548,"height":2402,"sizes":2403},"Spin_Novelas_UC-02","spin_novelas_uc-02.png",3793160,"https:\u002F\u002Fbo.spin-agency.yoursp.in\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fspin_novelas_uc-02.png","\u002Fprojet\u002Fnovelas-plus\u002Fspin_novelas_uc-02","spin_novelas_uc-02","2026-10-08 08:04:04","2026-10-08 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data-sheets-root=\"1\">À l’initiative du laboratoire pharmaceutique CEMAG Care, engagé dans la santé féminine, nous avons imaginé et déployé l’écosystème digital What The Flux. 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17:02:02","2024-01-06 16:02:02","2026-11-04 12:52:29","2026-11-04 11:52:29","\u002F?post_type=projet&p=247",{"id":3119,"url":3120,"alt":88,"description":88},810,"https:\u002F\u002Fbo.spin-agency.yoursp.in\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fspin_0palu_uc-08.png",{"text":3122,"list_content":3123,"accordeon":3138,"list_image":3145,"image_hover":3332,"title":88,"list_key_figure":3334,"containerkeyfigure":3347},"\u003Cp>Les 3 associations Les amis du Fonds Mondial Europe, Les Elus contre le Paludisme et Esprit d’Ebène, ont choisi Spin Interactive pour déployer une campagne d’envergure et créer un mouvement engagé.\u003C\u002Fp>\n",[3124,3126,3129,3132,3135],{"title":1675,"text":3125},"\u003Cul>\n\u003Cli>\u003Cstrong>Analyse des cibles : \u003C\u002Fstrong>\u003Cspan data-sheets-root=\"1\">focus sur la France et l’Afrique pour\u003Cbr \u002F>\nadapter le concept digital.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan data-sheets-root=\"1\">\u003Cstrong>Concept engagé :\u003C\u002Fstrong> création de la «Team Zéro Palu», incitant chacun à se mobiliser via des actions simples (vidéos, gestuelle, participation ou partage d’un clip, expo photo…).\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan data-sheets-root=\"1\">\u003Cstrong>Déploiement multicanal :\u003C\u002Fstrong> site internet, réseaux sociaux, Social Media Ads et campagne avec BRUT\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n",{"title":3127,"text":3128},"LE SITE","\u003Cp>\u003Cspan data-sheets-root=\"1\">Pensé comme la « boîte à outils » centrale du dispositif, le site internet a été conçu pour rassembler l’ensemble des ressources de la campagne (manifeste, kit pour les réseaux sociaux, espace presse et annuaire des membres engagés). Destiné aussi bien au grand public qu’aux décideurs politiques et aux journalistes, il a offert une expérience fluide favorisant un temps de consultation particulièrement long. \u003Cstrong>La plateforme a bénéficié d’une portée internationale soutenue, enregistrant des pics de fréquentation stratégiques lors des grands événements de la campagne.\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":3130,"text":3131},"LE CLIP","\u003Cp>\u003Cspan data-sheets-root=\"1\">Véritable moteur de la campagne, le morceau contributif et le clip officiel « Objectif Zéro Palu » ont fédéré 6 artistes majeurs engagés (Oxmo Puccino, Fatoumata Diawara, Nix, Jvst Lvss, Amira Abed et Guimba Kouyaté). Le clip mêle esthétique soignée, séquences de danse, images de terrain en Afrique et contributions de personnalités et d’anonymes, reflétant l’identité visuelle forte de la campagne. \u003Cstrong>Cette vidéo a servi de support d’engagement massif tout au long de la période estivale et des Jeux Olympiques.\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":3133,"text":3134},"LE SOCIAL MEDIA","\u003Cp>\u003Cspan data-sheets-root=\"1\">L’écosystème social media s’est articulé autour de plusieurs plateformes afin de mobiliser le grand public et d’encourager la diffusion du geste emblématique de la campagne. La stratégie d’animation a permis d’accroître significativement la visibilité et d’engager une communauté active sur Instagram et Facebook autour des temps forts de la mobilisation. \u003Cstrong>L’utilisation de vidéos courtes, de relais d’événements et de prises de parole de personnalités engagées a suscité de nombreuses interactions positives, notamment auprès d’audiences jeunes et réceptives.\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":3136,"text":3137},"ADS ET MEDIA","\u003Cp>\u003Cspan data-sheets-root=\"1\">\u003Cstrong>Le volet média s’est appuyé sur une stratégie mixte combinant Meta, YouTube et BRUT.\u003C\u002Fstrong> Les campagnes Meta (mêlant boosts et dark posts) ont permis d’accroître considérablement la visibilité du concours photo et des vidéos d’interpellation auprès des cibles clés. Sur YouTube, la sponsorisation du clip officiel a assuré un très fort engagement avec un taux de rétention élevé du public. Enfin, l’amplification programmatique opérée avec Brut. AdNetwork sur des emplacements premium (tels que Le Monde ou L’Équipe) a largement dépassé les prévisions initiales, portée notamment par une audience « Politique » particulièrement réceptive à la 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